By Myla Iglesias

PLDT Inc. aviation arm Pacific Global One Aviation (PG1) has embarked on a major rebrand as it expects the global air charter business to take off in the next three years as the impact of the coronavirus pandemic plateaus.

“Pacific Global One Aviation is sending a clear message that the company is constantly evolving, striving for perfection, and positioning itself ahead of the competition. We will be working on mutually beneficial partnerships and collaborations with companies whose target market also aligns with PG1,” said Arnold Picar, PG1 general manager.

The rebranding starts with the logo: a modern look with bold colors, solid lines and aviation elements that speak of the company’s legacy and ambitions.

Transitioning from a classic design, the updated badge signals a new era in PG1’s business as it targets to lead the industry in operational safety, service excellence and customer satisfaction.

“We have been getting a lot of inquiries, especially from corporations, on our air transport services. Companies are looking for a safer way to travel as the government gradually eases restrictions and opens up the economy,” said Leo Gonzales, PG1 OIC-president.

A Business Wire report, citing the impact analysis by global technology and market research firm Technavio, said the global air charter services market will grow by more than $7 billion through 2024. The biggest driver will be the passenger segment but there is a growing demand for cargo services as well.

The report further said in a worst-case scenario, the impact of the pandemic is expected to normalize in the first quarter of 2022. The global health crisis has crippled air travel, hitting carriers and air taxi operators all over the world in 2020.

The PG1 hangar in Pasay City houses two helicopters and one airplane.

PG1 also operates a twin-engine turboprop, the King Air 350. The aircraft can accommodate eight passengers comfortably and can fly to all domestic points with airfields of at least a kilometer long. The plane can also ferry passengers to nearby Asian destinations such as Hong Kong, Singapore and Japan.

PG1 used its assets to fly special missions, transporting essential personnel and cargo to critical areas.

The company also flew healthcare personnel and medical supplies across the hospital network of Metro Pacific Investments Corp. all over the country to augment workforce and replenish stocks in critical locations.

PG1 said it is also expanding its menu offering. Aside from ferrying corporate clients and individuals with ultra-high net worth, the company can fly cargo, perform medical evacuations and lease out space at its hangar for clients who wish to park their own aircraft.